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All artists need websites to present their work to the world. The following introductory guidelines will enable you publish an effective site regardless of your experience with technology. Before launching a website, set up an appointment with us to review your ideas and materials. Also see our compilation of sample websites below.

Step 1:¬†Determine the purpose of your site.¬†For students, websites generally serve as portfolios of their work but can also promote income-producing activities such as teaching, concertizing, recording, and gigging. It’s vital, therefore, that you consider who your audience is and how you will use the site to communicate your professional identity. To gather ideas, visit the websites of others in your field, and see our compilation of¬†sample websites¬†below.

Step 2: Draft a list of required pages. These typically include:

  • Home page¬†featuring a photo and press quote, slogan, or mission statement
  • Bio page, with a link to a resume and electronic press kit. Groups might call this page, About
  • Media page¬†with video and possibly audio clips
  • Events or calendar page, if you’re sufficiently active
  • Works page¬†– you might title this page Repertoire, Compositions, or Projects
  • Teaching page, if appropriate, describing your mission and services (performers with large private studios commonly link to a separate teaching site)
  • Contact page, with a fill-in form

In addition, you’d include links to your social media, integrate a blog if you publish one, and incorporate a sign-up form for any newsletter.

Step 3: Assemble content for each page. Gather excellent photos and videos (follow the links in the sidemenu at left for info about photography and recording services at Peabody). Draft your bio and any other text. Costs for photography and recording services can be covered by Peabody Career Development Grants.

Step 4:¬†Start building.¬†With all of your content in hand, you’re ready to begin the construction process. For starters, you’ll need to purchase a domain name, if you don’t already own one (i.e., a URL such as The domain name can typically be acquired via the content management system you use or via the company that hosts your site.

Below are some services and content management systems for hosting and constructing websites; this isn’t an inclusive list, so explore multiple options. For help designing color schemes, see¬†Paletton and¬†Adobe Color Wheel.

  • Tech or time-challenged musicians: Consider drag-and-drop interfaces such as¬†SquareSpace,¬†SpaceCraft,¬†Bandzoogle,¬†Wix, or¬†Weebly. With your content ready, you can construct and publish a site in an afternoon. For a teaching website that enables you to accept credit card payments, use an online calendar, and more, consider¬†
  • Tech-knowledgeable musicians: You could either use one of the above services or employ¬†, a free platform with abundant themes and plugins. With (not, you purchase a domain name and hosting plan separately, e.g., from¬†
  • Tech-savvy musicians: You might opt for¬†¬†or you could buy a domain name and hosting plan from the likes of¬†, use design software such as¬†Dreamweaver, and learn about coding via free tutorials such as those at¬†

Some established performers opt to use direct-to-fan platforms such as Nimbit or ReverbNation.

Sample Websites (compiled by LAUNCHPad): Chamber Ensembles  |  Composers  |  Classical Singers

Note that these guidelines are introductory in nature. See the Music Career Resources page at for additional online marketing tips.

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