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All artists need websites to present their work to the world. The following introductory guidelines will help you publish an effective site regardless of your experience with technology. Before launching a website, set up an appointment with us to review your ideas and materials. Also, see our compilation of sample websites.

Step 1:¬†Determine the purpose of your site. For students, websites serve as portfolios of their work, but can also promote income-producing activities like teaching, concertizing, recording, and gigging. It’s vital to consider who your audience is and how you will use your site to communicate your professional identity. To gather ideas, visit the websites of others in your field, and see our compilation of sample websites.

Step 2: Draft a list of required pages. These typically include:

  • Home page¬†featuring a photo and press quote, slogan, or mission statement
  • Bio or About page, with a link to a resume and electronic press kit
  • Media page¬†with video and possibly audio clips
  • Events or Calendar page, if you’re sufficiently active
  • Works page¬†– you might title this page Repertoire, Compositions, or Projects
  • Teaching page, if appropriate, describing your mission and services (performers with large private studios commonly link to a separate teaching site)
  • Contact page, with a fill-in form

You can also include links to your social media, integrate a blog, and/or incorporate a sign-up form for any newsletter.

Step 3: Assemble content for each page. Draft your bio and other texts, then gather photos and videos. For help in creating media, visit:

You can apply to Peabody Career Development Grants to cover costs for photography and recording services.

Step 4:¬†Start building. With all of your content in hand, you’re ready to begin the construction process. For starters, purchase a domain name (i.e., a URL such as, if you don’t already own one. The domain name can typically be acquired through the content management system you use, or the company that hosts your site. For design and website builder suggestions, view the Friedheim Library’s Create Media page.

Sample Websites (compiled by LAUNCHPad): Chamber Ensembles  |  Composers  |  Vocalists

Note that these guidelines are generalized. Make an appointment with LAUNCHPad to create a more personalized outline for building your website. 

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