Join us for a panel of enrollment management professionals as they discuss admissions, recruitment and retention and student support in these unprecedented times.
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Vice President of Enrollment at Cal Arts
Laura Hoffman is the assistant dean for Admissions and Enrollment Management at University of Michigan School of Music, Theatre, and Dance. She leads the Office of Admissions in their work in recruiting, admissions, and enrollment management for all departments of music, dance, theatre, and musical theatre. Her office is responsible for the School’s efforts in undergraduate and graduate recruiting, admissions, auditions/interviews, and orientation for students within the School.
Hoffman has presented on admissions and recruitment at national conferences sponsored by the National Association of Schools of Music (NASM); NAFSA: Association of International Educators; and the National Association for College Admission Counseling (NACAC). She regularly serves on panel discussions dedicated to providing training and service to aspiring arts students and travels frequently to meet students and inspire them to consider the University of Michigan.
In national leadership, she is a former officer and past-chair of ICCAM, the Independent Consortium on College Admissions in Music, and remains active with this organization. As a consultant in performing arts admissions and enrollment management, she has shared her expertise with multiple institutions seeking to improve their enrollment and operations.
John Huling has been the Director of Admissions at the Peabody Institute of the Johns Hopkins University since July, 2016. Mr. Huling spent over 30 years of his career as a professional trombonist having graduated from the New England Conservatory of Music in Boston where he attended on full scholarship. As a freelancer in Boston, he was a regular member of the Boston Pops Orchestra, Boston Ballet, and numerous large and small ensembles before winning the position of Assistant Principal Trombone with the National Symphony Orchestra in Washington D.C. in 1986. After 22 years of performing at the JFK Center for the Performing Arts and at the finest concert halls around the world, Mr. Huling left the NSO and became the Executive Director of the McLean Orchestra in McLean, VA. In 2013 Mr. Huling became the Director of Admissions at UMass Amherst before taking his current position at the Peabody Conservatory.
As associate dean for enrollment and student life at the Peabody Institute of the Johns Hopkins University, Townsend Plant oversees admissions, financial aid, the office of the registrar, and student affairs, developing a strategic and unified vision to attract the best students to Peabody and provide exceptional service from their recruitment throughout their time at the Conservatory. Since arriving at Peabody in 2015, Plant and his team have implemented a comprehensive strategic enrollment plan, developed enhanced scholarship opportunities, increased collaboration between faculty and admission staff in student recruitment, and implemented new systems designed to enhance recruitment and student retention. He is also the Peabody lead for the Johns Hopkins Student Services Excellence Initiative, a multi-year effort designed to enhance processes and implement new technology to support and ensure an optimal student experience across the University’s nine divisions.
Previously assistant dean for admissions, summer and preparatory programs for the School of Music at Ithaca College, Plant’s prior experience includes roles as assistant provost for admissions and enrollment at Binghamton University, State University of New York, and director of admissions and financial aid for the Jacobs School of Music at Indiana University Bloomington. He is past chair of the Independent Consortium on College Admissions in Music, a national group comprising over twenty select music schools, and has served as a consultant in the areas of enrollment management, recruitment, marketing, and admissions in music.
Throughout his career in higher education enrollment management and student services, Plant has focused on utilizing a strategic and data-informed approach to meet key student recruitment and retention goals, building important relationships with alumni and other key influencers to help students find the right school, and working collaboratively with faculty and staff to ensure students have the tools and support to meet their personal and professional aspirations.
A classical guitarist, Plant graduated with Bachelor of Music and Master of Music degrees from Ithaca College and completed a Doctor of Musical Arts from the Eastman School of Music of the University of Rochester.